Can Ira Glass or Amy Schumer better sell a podcasting app? We’ll learn soon. Spotify, Luminary, and others, however, think celebrity and big-name shows are the way to grow a platform, along with serious marketing. Pocket Casts is looking to sell people on the dream of keeping podcasting open and free, as well as banking on the star power and loyalty public media hosts command. With major, reputable programs putting their weight behind Pocket Casts, it’ll be interesting to see whether this strategy works to bring listeners to the platform.
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This strategy has helped them grow, looking at listener surveys and promotion code usage, Grover says. He says the investment allows the team to keep building and also gives Pocket Casts the ability to market - public media hosts shout out the app and encourage listeners to try it. These apps were previously available to purchase and use via a one-off fee of 9, but now require a paid subscription of 0.99 a month or 10 a year to use. They are all, we think, reasonable, and we think fit with our brand image or brand approach.” The company is now giving free lifetime access to Pocket Casts Plus, its premium subscription service, to anyone that paid for the service’s web or desktop apps before the pricing changes. “Obviously our goal is both to continue to grow the audience, leveraging the reach of our partners, and to drive sustainability for our platform long-term through our monetization efforts,” he says. Grover says the team is also experimenting with “paid placement,” or giving shows a more prominent spot in the app for a certain price. Pocket Casts monetizes its platform with a premium subscription that gives listeners access to a desktop app, as well as other in-app features.
The investment allows Pocket Casts to invest in new featuresīBC Studios’ investment will go toward operational costs and growing the platform. Windschuttle wrote: When he came to write The Other Side of the Frontier, Reynolds decided to combine the figure of 800-850 white deaths with his footnoted.
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